
Advan
Advan measures mobility data into retail locations as well as corporate facilities (office, malls, factories, warehouses etc). The data is collected through SDKs installed in various apps, which enable geolocation tagging at frequent intervals. While Advan has data outside the US as well, the international panels are relatively small at this point. Retail foot traffic data is often complimentary to transactional data, albeit delivered with a shorter 1-2 day lag. The facilities data follows employee traffic to measure business or production activity in areas that would otherwise be extremely difficult to track. Recent vehicle mobility products tracks consumer and facility traffic via GPS signal originating from 8.5 million connected vehicles.




















